the national capital region encouraging economically active women to be engaged into productive jobs. But with this several new challenges have emerged for microfinance organisations, such as mushrooming of commission agents and rising cases of over extension of credit due to unrestricted multiple lending.

“As a policy, Ujjivan does not enter areas with high microfinance penetration. We are not present in Madhya Pradesh, Eastern Uttar Pradesh and have adopted a careful approach to further expansion in Rajasthan. We shifted focused into virgin territories even at an escalated cost of operation. In addition, our credit policy restricts extending credit to customers who have borrowings from more than two MFIs,” said Vikram Jetley, Chief Operating Officer (North), Ujjivan.