When Ujjivan launched its Social Development Programme initiative, little did we know that it would receive support and positive response from far and wide, and turn into a movement of sorts. Community leaders, customers and Government officials have all supported our intent and the real action on ground to improve their local communities and provide for a better future of the children born into poverty.

It all began as an idea...an idea following on from our mission to build a better life for the underprivileged. Soon after making profits for the first time last year, Ujjivan decided to apportion a part of the profits to empower customer leaders and the branch team at the field level to undertake Social Development Programs (SDP) of their choice preferably to support the welfare of their (customers’) children.

The programme follows a decentralised and participatory approach with the view to empowering the customers and the branch team to jointly decide and undertake urgently needed community development projects to benefit the families of the area especially children.

From remote semi-urban parched areas of Orissa to densely populated Government schools to city-based crèches and orphanages, we have been able to impact over 30,000 young children and citizens with the Social Development Programmes. Whether it has been providing chalks and pencils to children in an anganwadi or installing streetlights and tubewells in a local community, Ujjivan has been able to conduct these projects with the help of the branch staff, customer leaders and the local community.

Nearly all of these project functions have been attended by senior Government officials at the local level (Block Officers, Police Inspectors etc.) as well as by local MLAs. The events have also been covered by local media.


Given below is a snapshot of our Social Development Programmes conducted in the last financial year.